As part of an ongoing effort to reclaim sales momentum through improvements in customer experience, Wal-Mart Stores on Wednesday unveiled a remodeled Supercenter in Rogers, Ark., showcasing a new look and expanded departments.
While company officials maintained that many of the aspects of the changes at store 5260 are experimental in nature, they speak to the retailer’s ambition to improve the perception and credibility of fresh departments while providing shoppers with a more visually appealing environment. The store was also designed to accommodate Walmart’s ambition to integrate digital and physical retail.
Here, a revamped produce department showcases low profile fixtures, and flooring evoking a farmers' market, along with a strong price message.
A cut above
Walmart went to “case-ready” meat more than a decade ago, but the department at this store features fresh chops on the tray.
Hand-drawn signs in the fish department showcase filets as well as value-added offerings like chipotle salmon burgers.
Tablets are displayed in a revamped electronics department.
Walmart officials said this week they anticipate that middle and upper income households will account for a disproportionate share of growth in years ahead in international markets. In established markets, middle-income households are expected to drive 50% of total retail growth.
The revamped store showcases an expanded baby department, underscoring Walmart’s commitment to meeting needs of young families.
Orange means go
Walmart has branded its pickup areas companywide and made them easy to find in orange.
Officials said this week the company is in the process of hiring 3,500 department managers who will be working in pick-up for this holiday season.