First of its kind
Bfresh, the newest concept from Ahold’s Fresh Formats team, promises area shoppers “fresh foods, smart value and local convenience.”
The 10,000-square-foot store takes the place of a former Staples store and is located in Boston’s lively Allston neighborhood. It has grand opening ceremonies on tap for Sept. 18. The following photos illustrate activities as part of its “soft opening,” late last week. Ahold is developing a second location in Fairfield, Conn.
Full of beans
A display of bulk beans and grains on display at bfresh. The selection includes a wide variety of organic, international and specialty choices.
Based on a concept developed at the La Place market-style restaurants in the Netherlands, The Little Kitchen features freshly prepared meals “on the spot,” using simple ingredients and a rotating menu.
Unique breads are prepared in a wood-burning oven.
Selections of freshly prepared foods highlight Ahold’s new store.
Bfresh officials say the store offers shoppers “no trade-offs” including healthy food options with prices that won’t break the bank.
Officials said they designed to store to have minimal back room space and a wide open layout allowing products to speak for themselves.
On the job
The brand seeks enthusiastic, “foodie” employees to carry out its brand.