Roche Bros. recently won a 2014 International Visual Identity Award for the concept, store design and decor behind its Brothers Marketplace banner. The retailer currently operates two of the neighborhood-focused stores in Medfield and Weston, Mass.
As part of its application, Brothers Marketplace shared its “brand guidelines,” which cover everything from in-store color coding to service case signage to photography do’s and don’ts.
The guidelines state: “This brand book is much more than a set of rules. It brings together all the elements — both visual and verbal — that will help you tell the Brothers Marketplace story.”