Consumers are increasingly ditching sugary soda for water. “The bottled water category continues steady growth contributed by all segments,” noted Megan Hambleton, a beverage analyst with consumer research firm Mintel in a 2018 water market report. “As consumer concern over sugar and hydration grows, still and sparkling waters alike reap the benefits.” While bottled water is a healthier choice for consumers, it doesn’t have to be boring. Companies are getting creative with what goes inside