Supermarket companies took to Twitter on Tuesday to wish their customers a happy Earth Day, with tweets ranging from practical tips for energy conservation to descriptions of their own stores' green credentials, to humorous asides.
Of course, companies like Whole Foods Market, Sprouts Farmers Market and Earth Fare had plenty to say about Earth Day, but many of the conventional operators were also active on social media this year. Several chains offered simple, “How will you celebrate Earth Day?” tweets, while others, such as Kroger’s seafood video posts, focused largely on a single sustainability issue.
Lunds and Byerly’s opted for posting helpful tips, with posts like this one on energy conservation:
How to be more green @ home: Buy local, unplug appliances, do full loads of laundry... http://t.co/SizOUZDnAS @BHG #HowToTuesday #EarthDay
— Lunds and Byerly's (@LundsandByerlys) April 22, 2014
Grocery Outlook took a similar tack with a post on home gardening, with an added marketing push urging customers to buy the needed materials at their local store:
It's #EarthDay... check out this post on #container #gardening & get your supplies @ your local store: http://t.co/M7ZME95ZDV #GOtoCrew
— Grocery Outlet (@GroceryOutlet) April 22, 2014
Likewise Weis Markets suggested going meatless as a sustainability measure, and offered a link to its own Spinach Lasagna Rollatini:
Cooking #meatlessmeals is an easy way to go green. Try it with our Spinach Lasagna Rollatini: http://t.co/3irDfvGwFt #WeisRDN #EarthDay
— Weis Markets (@WeisMarkets) April 22, 2014
In addition to Kroger, other companies that highlighted their own sustainability efforts included Safeway, Food Lion and Meijer:
#HappyEarthDay! Did you know that we were able to reduce our footprint by nearly 60% with our all-clean diesel fleet? pic.twitter.com/IWFduyFBUQ
— Meijer (@meijer) April 22, 2014
Our reusable produce shipping containers reduce the waste stream by 18 million lbs of cardboard. #HappyEarthHappyUs pic.twitter.com/fJx8eg0bVO
— Safeway (@Safeway) April 22, 2014
Children decorate @FoodLion grocery bags to raise awareness of sea turtle extinction #EarthDay2014 pic.twitter.com/gbJ8bwoeWq
— Food Lion News (@FoodLionNews) April 22, 2014
And more than a few chains injected some humor into the occasion, such as this tweet from Lucky’s Market, which pointed out that it was also National Jelly Bean Day (#notconnected):
It's Earth Day! It's also National Jelly Bean Day. #notconnected
— Lucky's Market (@luckysmarket) April 22, 2014
A few other humorous tweets, including a poem from Publix and a “selfie” from Acme:
Oh, Mother Earth - we love your more than just a bit. If we could take you out to dinner, a Pub sub you would get. #PublixPoems
— Publix (@Publix) April 22, 2014
It's #EarthDay and @NASA is asking everyone to step outside and take a #GlobalSelfie. So we did too. pic.twitter.com/z6xfLdV2Bg
— Acme Markets (@acmemarkets) April 22, 2014
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