Warm welcome
At the front of the Irvine store, Wholesome Choice bakes sangak, a type of Persian bread. Fresh samples of warm bread are available in a basket as customers enter the store.
Sweet treats
A selection of Persian pastries in the bakery.
Lunch crowd
One of the biggest draws for the store is the food court, which is especially crowded at lunchtime.
Made to order
The food court includes a taco bar.
On the side
Middle Eastern and Persian salads, sides, dips and cheeses are on offer in the deli.
Curated produce
Wholesome Choice stocks produce, like Persian cucumbers, that is popular with its clientele.
Fabulous fruit
A display of pomegranates in the produce department.
