Open for business
Earlier this month, Fletcher, N.C.-based organic and natural retailer Earth Fare opened its first Atlanta store in the Emory Point development. The retailer said the 24,000-square-foot store is the first to use a new urban concept design.
“We have been anticipating the opening of our location at Emory Point for months now, and are thrilled to finally be bringing our fresh, healthy options to Emory Point and the surrounding neighborhoods,” Earth Fare president and CEO Frank Scorpiniti said in a press release. “We pride ourselves on providing our customers with a superb shopping experience, and our Team Members are looking forward to serving this vibrant community.”
At the ribbon cutting ceremony prior to the store opening, Earth Fare presented a check to Open Hand Atlanta, a local nonprofit.
Customer began lining up outside the store at 3:30 a.m., according to the retailer. The store opened at 7 a.m.
Earth Fare opened a store in the Atlanta suburb Peachtree Corners in January. The retailer has two other stores in Georgia, in Athens and Martinez, an Augusta suburb.
Meals made easy
The urban concept puts a focus on fresh prepared foods. The Emory Point store offers pizza, sandwiches and wraps, juices, smoothies and coffees, made-in-house sushi, salads and other prepared entrees and sides.
A 50-seat indoor/outdoor café encourages shoppers to eat meals at the store.
Earth Fare follows strict guidelines for the foods it sells, including a ban on trans fats and artificial dyes, preservatives and sweeteners. Meat and dairy products cannot have hormones or antibiotics. All fresh-baked breads are made without bleached and bromated flour.
In the neighborhood
The Emory Point development includes a mix of luxury apartments, retail stores and casual dining. It is located close to the CDC, Emory University and Emory Healthcare.
Organic and local items are on display in the produce department.
The new store includes an artisan cheese section.