Bilingual signs welcome customers as Fiesta Mart this week reopened a renovated Houston-area store, an event company officials heralded as the start of a long-term repositioning for the Internationally focused brand.
“The grand re-opening is part of a long-term reinvigoration of the Fiesta brand and [its] commitment to provide uncompromised freshness, great value and unsurpassed variety every day,” the Houston-based company said in a statement. The Aug. 31 event will kick off several store redesigns throughout the state for Fiesta, which acquired 11 Minyard Food Store locations this summer.
Fiesta operates 70 stores in the Houston, Austin and Dallas-Fort Worth markets, and is known for an emphasis on international and specialty foods, offering products from around the globe, serving customers from more than 100 countries of origin.