betsy babcock handsome brook farm

Photo: Conor Harrigan

Disruptors 2016: Betsy Babcock, Handsome Brook Farm

2016 marked a sea change in how supermarkets source eggs, with retailers from Kroger to Supervalu and Ahold USA all pledging to transition to exclusively selling cage-free eggs. Though the timelines of the retailers vary, it’s clear that advocacy from animal rights groups and consumer demand have made a huge impact on the grocery industry. 

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