Winn-Dixie(G) Joe Raedle/Staff/Getty Images News

Southeastern marks 1 year of ‘Down Down’

Discounted items in 98% of shopper baskets

Shoppers at Winn-Dixie and Bi-Lo stores saved between $700 and $1,000 on groceries purchased last year as a result of the retailers’ “Down Down” campaign of extended discounts, parent Southeastern Grocers said.

Southeastern, Jacksonville, Fla., introduced the pricing campaign a year ago this week, lowering prices on more than 400 items and saying the discounts would continue for at least six months. On Tuesday, Southeastern noted several products have remained on the program for more than a year including private brand sandwich bread, spring water, store-baked French baguettes, and bacon, while additional items have been added.

In a recent interview with SN, Southeastern CEO Ian McLeod described addressing pricing as a foundation for changes elsewhere in the chain, such as the introduction of new formats. Including its Harveys stores, Southeastern has made more than $100 million in price investments since last year, including $70 million to launch the “Down Down” campaign.

Nearly 98% of Winn-Dixie and Bi-Lo shoppers purchase “Down Down” items in their weekly shop, the company added. Families spending about $500 a month of groceries at the stores saved between $700 and $1,000 in 2016 vs. 2015 as a result of the pricing actions, Southeastern said.

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