CUTTING BACK

The grooming category looks a little grim. In response to the current economic slump, many shoppers are stepping away from costly items like reusable razors and upscale pre- and post-shave potions. Consequently, sales of such pricey products are down. Instead, they are purchasing more affordable alternatives. Disposables are increasing in popularity. So are low-end gels, creams and lotions, retailers

The grooming category looks a little grim.

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TAGS: Marketing