PORT WASHINGTON, N.Y. — A new diet alternative, Portionpals, has sold over 10,000 units in four months. The product measures exact USDA-recommended servings for meat, poultry, fish, sides and dessert with five translucent discs that double as cutting boards, the company said. Portionpals will be featured in numerous consumer magazines, including being named one of the three best diets of the year in the January issue of Family Circle, the Portionpals company said. It is also launching a 35-city promotional tour starting Jan. 26 that will include women's and home shows.
DUSSELDORF, Germany — The Schwarzkopf & Henkel-owned göt2b hair care brand has introduced the first men's hairstyling line that is infused with pheromones. Aptly named göt2b magnetic, the new line features a styling gel and a texturizing pomade. A multiphase marketing plan includes partnerships with Playboy.com and PlayboyU.com, featuring banner ads and sponsorships such as “Best Dressed Man on Campus.” Outdoor ads will go up on the Las Vegas Strip, Sunset Boulevard in Los Angeles and New York's Times Square. A national print campaign will also run in major men's magazines.
TORONTO — As the popularity of Pilates has grown, Stott Pilates here has introduced new at-home exercise DVDs that include Pilates workouts specifically designed to accommodate certain audiences, such as expectant mothers, golfers, men and Pilates beginners. The new titles will be supported by several promotional campaigns, including: a Kellogg's cereal campaign starring Cindy Crawford in which consumers can win DVDs and toning balls, or collect three different DVDs that have been packaged as giveaways in different cereal boxes; and a campaign with Dasani Essentials in which coupons for water are available in three new DVD releases.