Retailers are hoping to win with “The Biggest Loser.”
Retailers See Win In 'Biggest Loser'
Retailers are hoping to win with The Biggest Loser. While many categories have taken a hit from the economy, a hit TV show that emphasizes health and wellness could provide a sales lift during the traditional sales season for fitness products in January. Among many other supermarket companies, Bashas', Chandler, Ariz., and Coborn's, St. Cloud, Minn., will offer a promotion in that period based on