HOUSTON — Demonstrating the power of in-store marketing, a number of supermarkets participated in a consumer promotion in partnership with DVD rental kiosk vendor The New Release, which had 43,000 consumer entries in 1,600 locations over a six-week period. The final winners were announced this week. “The unprecedented response to our promotion is even more remarkable since marketing efforts were principally driven through in-store signage, posters and flyers and on the company’s website,” said Tracy Walker, executive director of sales and marketing for TNR. The high number of entrants vied to win free DVDs every day for a year and received a New Release-branded Visa check card with $365, plus tax, preloaded. Supermarkets with TNR kiosks include Dillon’s, Food 4 Less, Food Lion, Fry’s, H-E-B, Kroger, King Soopers, Publix, Quality Food Centers, Ralph’s, Roundy’s/Pick ’N Save and Spartan/Family Fare.
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