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Target Launches Digital Video Service

MINNEAPOLIS — Target Corp. on Wednesday launched Target Ticket, a family-friendly digital video service that seeks to offer access to “kid-safe” content on a range of digital devices.


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“Many of our guests told us that streaming and viewing videos is complicated, so we created Target Ticket to simplify the experience,” said Anne Stanchfield, divisional merchandise manager of entertainment, Target. “Target Ticket will help guests who are looking for a kid-safe, easy-to-use service that mirrors what they have come to expect from Target’s entertainment offerings – a premium selection of the newest titles plus exclusive content, all at an affordable price.”

Read more: Target Trims Sales Outlook

Target partnered with Common Sense Media, a San Francisco-based non-profit organization known for its reviews of movies and television shows, to give users of Target Ticket access to thousands of reviews to make its easier for parents to choose the right content for their children. In addition to an overall quality rating, guests can set filters according to age-appropriateness, level of violence, profanity, and MPAA and TV Parental Guidelines.

The Target Ticket service includes 30,000 movie and TV titles available to buy or rent, download or stream, starting as low as 99 cents. REDcard holders get another 5% discount. New customers get 10 free downloads.

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