WASTE NOT

Keeping an eye on profits and sustainability, retailers are taking a closer look at efficiency in the magazine category. This became big news earlier this year when Wal-Mart Stores, Bentonville, Ark., said it would trim 1,000 magazines about half from the list of titles approved for display in its stores. With a multitude of magazines available, and display space at a premium, many saw this as a precursor

Keeping an eye on profits and sustainability, retailers are taking a closer look at efficiency in the magazine category.

Register to view the full article

TAGS: Marketing