Ahold's bfresh has launched an online ordering and delivery service in partnership with a Ukraine-based service provider making its U.S. debut.
CartFresh, which according to its website provides similar services for European retailers Auchan and Metro Cash & Carry in the Ukraine, established a U.S. base late last year in Boston as part of the Techstars business accelerator. The company late last year began taking orders and making deliveries for Watertown, Mass.-based specialty grocery chain Russo's but said Monday it was discontinuing that service, presumably so as to direct resources toward bfresh. A representative of CartFresh was not immediately available for comment.
Bfresh, Ahold's Millenial-focused urban fresh store, said it was launching the service with no minimum orders or delivery fees for a limited time. CartFresh charged between $6.99 and $12.99 for orders though Russo's, depending on the delivery area.
CartFresh calls itself a "white label" e-commerce solution for retailers, which provides online content management system, an ordering platform and fulfillment and "last-mile" services. It reportedly makes a commission on online sales and on delivery fees and is free for retailers.
According to bfresh, the service will provide unattended delivery in boxes with cold packs. Customers are encouraged to leave empty boxes for collection the following day.
The launch comes as reports that AmazonFresh is set to launch in Boston.
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