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Blue Apron eyes scale with new funding

New York-based food e-retailer Blue Apron on Tuesday said it had received $135 million in new funding that will allow the company to scale its network of farms, suppliers and fulfillment capabilities throughout the country.

The funding was led by Fidelity Management, with participation from existing investors.

"Our mission is to make incredible home cooking accessible to everyone. This financing will allow us to further improve the efficiency of our model, from sourcing to fulfillment, in order to bring our customers a level of quality that has never been available at scale before," Blue Apron co-founder and CEO Matt Salzberg said in a statement.

Blue Apron said it has tripled its volume in the last six months, and is now delivering over 3 million meals a month.


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To further support the company's rapid growth, Blue Apron is developing custom fulfillment software tools and investing in automation. These new capabilities will be deployed across Blue Apron's network of fulfillment centers, including the company's newest facility, which opened in Arlington, Texas, this month and enables Blue Apron to reach home chefs in over 99% of the continental United States.

In November of last year, Blue Apron opened a fulfillment center in Jersey City, N.J., and launched the Blue Apron Market, a curated e-commerce store for Blue Apron home chefs.

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