Blue Apron introduced what it’s calling its “most flexible culinary innovation to date,” Blue Apron Knick Knacks. The new line of recipe solutions give consumers the flexibility to combine the protein and produce of their choice with specialty, pre-portioned, refrigerated ingredients and step-by-step recipes to enjoy a meal for two.
“Our promise, through every product we create, is to inspire and support home cooks by bringing quality, discovery and convenience to their meal experiences,” said John Adler, VP of Culinary, Blue Apron. “We are proud to introduce Knick Knacks as our latest culinary innovation, which gives consumers the ‘secret sauce’ –– from our test kitchen to their home –– to create a delicious meal, while allowing for the flexibility to customize certain ingredients based on their personal preferences.”
He added that Blue Apron is launching the new culinary offering on Jet’s City Grocery platform, “where consumers can conveniently add Knick Knacks, bundled with their choice of protein and produce, during their shopping routine.”
Jet is the first retailer to offer a variety of Blue Apron Knick Knacks for same-day or next-day delivery to consumers across much of the New York City metropolitan area. Knick Knacks are currently available on Jet’s existing Blue Apron brand page, which also features a rotating selection of two-serving meal kits specially designed by the Blue Apron culinary team.
Acquired by Walmart in 2016, Jet has recently undergone a revamp that aims to target its focus on urban areas and affluent millennials, two markets that Walmart has been unable to successfully crack.
“We are excited to expand our relationship with Blue Apron by being the first retailer to offer the new Knick Knacks recipe kits via Jet City Grocery,” said Simon Belsham, president, Jet. “With the flexibility of the Knick Knacks portfolio and Jet’s ability to bundle the additional needed grocery items, we are able to offer a seamless and convenient shopping experience for our urban consumers.”
Knick Knacks will feature a combination of pre-portioned spices, sauces, grains and dairy ingredients from Blue Apron’s premium suppliers, such as crème fraîche from Vermont Creamery, furikake from Mara Seaweed and preserved lemon puree from NY Shuk, as well as Blue Apron’s own proprietary products, such as its line of custom spice blends.
The initial Blue Apron Knick Knacks recipe kits available on the Jet platform include Za'atar-Spiced Chicken; Mexican-Spiced Chicken Quinoa Bowl: Japanese-Style Steak & Rice Bowl; and Creamy Shrimp Gnocchi.