Cardenas Markets, the Ontario, Calif.-based chain of more than 50 Hispanic grocery stores, will accept Electronic Benefits Transfer and Supplemental Nutrition Assistance Program (EBT SNAP) payments via Instacart, the company said on Thursday.
Shoppers must enter their EBT card as the form of payment on their Instacart account and select items from the list of EBT SNAP-eligible products as part of their Cardenas Markets order. Another form of payment is needed for delivery fees, tips and taxes.
Cardenas Markets is the first Hispanic retailer to accept EBT SNAP Payment via Instacart, according to the company.
“We are proud to be the first Hispanic retailer to accept EBT SNAP as a form of online payment via Instacart,” said Adam Salgado, chief marketing officer at Cardenas Markets. “We are consistently looking for ways to make the Cardenas Markets shopping experience even more convenient and accessible for all of our customers.”
After a yearlong expansion program, Instacart’s SNAP EBT online footprint now reaches over 25 million food insecure people nationwide, the San Francisco-based e-grocery giant said, adding that, since launching SNAP EBT payments on its platform with Aldi U.S. in November 2020, more than 40 retail partners spanning 5,600-plus stores in 39 states and Washington, D.C., have added that capability.
Over the past year, retailers enabling SNAP EBT payments for Instacart orders have included Ahold Delhaize USA, Brookshire Grocery Co., Earth Fare, Fairplay Foods, Food Bazaar, Harps Foods, Homeland, Little Giant Farmer’s Market, My County Market, PAQ Inc. (Food 4 Less California and Rancho San Miguel), Price Chopper/Market 32, Publix Super Markets, The Save Mart Cos., Schnuck Markets, Strack & Van Til, Tops Friendly Markets, Wakefern Food Corp. and Woodman’s Markets, among others.
“At Instacart, providing people greater access to food is at the core of our mission, and we’re proud to deepen our partnership with Cardenas Markets to provide more families a convenient, accessible way to get their fresh food and pantry staples,” said Sarah Mastrorocco, vice president of Access to Food & Nutrition at Instacart. “We believe that grocery delivery should be convenient and affordable for all, not a luxury for some. To get there, we need to make sure online grocery is accessible to everyone. We recognize the importance of expanding our EBT SNAP offering, and partnering with key Latin grocer Cardenas Markets is an important milestone as we continue to increase access to food and nutrition.”