Giant Food is making online grocery delivery and pickup orders more affordable by easing fees and minimum order requirements.
Landover, Md.-based Giant said Wednesday that it has removed fees for Giant Delivers midweek orders (Tuesday to Thursday) for customers across its Mid-Atlantic market area. Also, for orders placed during the Friday-to-Monday period, the grocer has halved the delivery fee to $3.95. Minimum order amounts for delivery have been cut as well, from $60 to $30.
Meanwhile, Giant has eliminated the minimum order requirement altogether for Giant Pickup curbside service. Click-and-collect carries an everyday fee of $2.95.
“Convenience and value are cornerstones of our mission at Giant, and that extends to our e-commerce offerings, especially as consumer demand for delivery and pickup options increase,” Gregg Dorazio, director of e-commerce at Giant Food, said in a statement. “We are at the forefront of this growing space and believe lower delivery fees and order minimums will make these convenient services even more accessible to consumers.”
Giant Delivery is available through all of Giant’s 164 supermarkets in Virginia, Maryland, Delaware and the District of Columbia, while Giant Pickup is offered at 155 stores. For both services, dedicated Giant associates process all orders, from picking and packing to curbside fulfillment and delivery.
With the fee and order minimum changes, Giant has launched a promotion for new and current online grocery customers. Those placing a Giant Delivers or Giant Pickup order of $30 or more now can get a free rotisserie chicken through Dec. 31. The offer can be redeemed twice monthly, and customers preferring a meatless option can substitute from a range of ready-to-heat pizzas. Customers select the rotisserie chicken or a pizza when adding groceries to their virtual cart.
Giant launched Giant Delivers in October 2019 as a rebrand of its former online grocery delivery brand, Peapod by Giant. That followed the July 2019 introduction of Giant Pickup, which grew to 100 stores by the end of that year.
Ahold Delhaize USA, Giant’s parent company, has continued to drive e-commerce expansion to spur market share growth. The retailer — whose grocery chains also include Stop & Shop, Food Lion, Hannaford and Giant/Martin’s, plus online grocer FreshDirect — last month reported that it’s on track for more than 70% online sales growth in fiscal 2021. During the second quarter, Ahold Delhaize USA launched 86 new pickup sites and is on pace to end 2021 with about 1,400 click-and-collect locations, up from 1,100 at the start of this year and 1,225 at the quarter’s end.
