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As grocery e-commerce sales grow, the online shopper evolves

Digital shoppers seek savings and convenience via coupons and loyalty programs

Consumers have an increased affinity for shopping online for food, household goods and health and beauty care (HBC) products while balancing their desire to save money, says the latest research from Valassis, which notes that 68% of online grocery shoppers say that using coupons and discounts to save money is the most important factor when shopping.

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