The offerings include popular private brands like Central Market Organics and Café Ole Taste of Texas Coffees, the San Antonio-based retailer said.
The site also features a selection of “Totally Texas” items that were previously unavailable outside of the state — an offering the retailer said would provide gift ideas and a taste of home for Texans livings anywhere in U.S. except for California, Hawaii and Alaska, and in US. military bases overseas.
"We've been receiving calls for decades from Texans around the country that miss their favorite foods from home like H‑E‑B Texas‑Shaped Corn Tortilla Chips and H‑E‑B Café Ole Taste of Texas Coffees," Martin Otto, chief merchant and CFO of H‑E‑B, said. "Now, even if you move outside of Texas, you'll still have a 'neighborhood H‑E‑B' just a click away."
The "Totally Texas" page includes products made in Texas or inspired by Texans like Whataburger Whatafries and Spicy Ketchup, Franklin Barbecue Sauce made in Austin, H‑E‑B chips, sodas, salsas and more. HEB.com will also offer a broad assortment of general merchandise items, including the popular Mexican‑inspired Cocinaware cookware line made exclusively for H‑E‑B.
Shipping fees vary and average $5 to $10 per order, the company said. Some products require a minimum order quantity, but all products are priced at the same prices shoppers can find in‑store. H‑E‑B said it will offer a "no hassle" return policy for online orders, allowing shoppers to return any product ordered online to any H‑E‑B store anywhere for an full refund. Products can also be sent back using free shipping.
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