The voice-enabled shopping device known as Hiku is now integrated with e-commerce grocery services Peapod and Walmart.com, Hiku Labs said Wednesday.
With Hiku, customers can scan or speak items to a mobile shopping list, and purchase those items for delivery or pickup with Walmart or Peapod.
The integrations provide a mobile shopping experience for access to more than 45,000 food and household items in more than 40 markets across 24 states. The company also announced a second-generation Hiku device with a limited-time price of $49.
Once scanned or spoken into Hiku, lists are intelligently matched to online availability, and can be sent directly to Walmart or Peapod for purchase.
Purchased items are then removed from the Hiku shopping list so lists are always up-to-date among household members. Walmart and Peapod are the first online grocery services in the U.S. that Hiku has integrated into its shopping experience.
“By integrating Walmart online grocery and Peapod into the Hiku experience, we continue to fulfill our mission of making grocery shopping simple for busy families,” Rob Katcher, CEO of Hiku Labs, said in a statement. “From day one our vision has been that Hiku remembers for you and shops for you, and we are excited to bring 'shops for you' functionality to consumers here in the United States.”
The Hiku device includes a barcode scanner, built in microphone, and b/g/n wireless connectivity built into a one button magnetic housing designed for the kitchen. New features of the second-generation Hiku include instant-on for faster scanning and voice recording; improved audio capture for better voice recognition; and greater resistance to spills.
The device, which is priced at $49 through the holidays, is available directly at http://www.hiku.us.
“Our online shoppers want fast, easy, and accurate access to the products they need,” Carrie Bienkowski, Peapod’s chief marketing officer, said. “Hiku integrated with Peapod delivers super-simple order entry to create a shopping experience that's easier than ever.”
Peapod, owned by Ahold, provides online shopping in partnership with Ahold's retail banners in the Northeast and as a standalone brand in Midwest markets. Walmart online grocery provides "click-and-collect" grocery shopping in several U.S. markets.
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