Consumers are increasingly turning toward online sales, and it's happening faster than previously expected. A new report from Food Marketing Institute (FMI) and Nielsen finds that 70% of consumers will be grocery shopping online by 2024. And it’s leaving retailers unprepared. The same report last year predicted a majority of Americans would be shopping online within eight to 10 years.
Most people will buy groceries online by 2024
Report suggests strategies for digital success