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Peapod fulfills recipe ingredients with partnership

Peapod customers will be able to add recipe ingredients to their shopping carts thanks to a partnership with

On select recipe pages across the web, customers can click Whisk’s “Create a smart shopping list” button to match the ingredients to Peapod products. Customers can edit the shopping list and add more products.

“Peapod has always been about convenience, which is why we are pleased to partner with Whisk. This partnership makes the shopper journey from inspiration to doorstep delivery even more seamless for our customers,” Carrie Bienkowski, chief marketing officer, Peapod, said in a press release. “Whisk’s smart shopping list simplifies online shopping, allowing Peapod customers to choose recipes online and with a few clicks, upload all ingredients into their digital shopping cart.”

This is the first U.S. retail partnership for Whisk, which has teamed with U.K. grocers Tesco, Waitrose, Ocado and Asda.

FreshDirect offers a similar service via Popcart.

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