While a small percentage of shoppers have used a supermarket’s click-and-collect service, the majority of those who have tried it, like it.
That was one of the findings of a new online supermarket shopping study of more than 7,200 consumers by customer intelligence solutions provider Market Force Information.
Just 5% of respondents said they have used click-and-collect, which involves ordering online and picking up curbside. But 75% of those said they were highly satisfied with the experience, and more than half are repeat users.
Among other key findings:
• Aldi was tops for value; Publix led in fast checkouts and cleanliness.
• Nearly half prefer to buy organic products (most popular are produce, meat and dairy – least popular are baby products and paper products).
• 28% are buying prepared foods at least weekly, up 10% from 2014.
• 39% have used a grocery app, primarily to get coupons (and less so to make lists).
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