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What’s next in customer loyalty?

At Shoptalk, retailers trace the evolution of their loyalty programs and where they’re headed

While much of the digital discussion for retailers these days is focused on online shopping and delivery, customer loyalty programs are also very much part of the mix. Old-fashioned punch cards and coupons have given way to new apps and online engagement as strategies for grocery retailers to keep their customers coming back for more.

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TAGS: Marketing
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