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A new fulfillment center for is expected to open for business in Los Angeles Friday — the first of two new facilities planned by the Internet food retailer this year, officials of the company said Wednesday.

“We are excited to announce the addition of two new fulfillment locations in 2015,” Barnaby Montgomery, co-founder and CEO of, said in a statement. “Our success is attributable to our unique operating model and to the development of our proprietary operating system. By developing and controlling our own fulfillment system we retain ownership of our customer relationships and the organizational insight needed to compete for modern customers. Best of all, we realize the holy grail of competitive advantage: lower operating costs, more demand and better customer service.”

The new sites will be the fifth and sixth fulfillment centers operated by, which was founded in 2002. The company said Wednesday that sales grew by 21% in 2014.


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The site opening Friday will serve the areas of Mid-Wilshire, Culver City, Palms and portions of Koreatown and Beverly Hills. Construction is expected to begin shortly on a sixth center in Century City to service the communities of Westwood, Century City, West Los Angeles and portions of Beverly Hills. said it fulfills online orders in about 30 minutes, allowing customers the ability to receive delivery of their online order in less time than a trip to the store.

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