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Spartan Nash's Family Fare banner promotes "Living Well" across the store.

How conventional groceries are chasing today's natural consumer

Traditional grocers continue to seek market growth by catering to natural and organic consumers, but independent naturals still have the advantage, one expert says

Broad-based consumer interest in health and wellness has helped drive the growth of natural and organic products throughout the food-retailing universe. That growth has been bolstered by wider assortments of these products across all categories and increasing interest among conventional food retailers in attracting traditional natural channel shoppers.

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