The 2020 Whole Health Survey shows trends and areas of growth in health & wellness categories, including local, organic and diet-specific areas like keto. Plant-based products ranked high in trends, and the emergence of CBD as a wellness ingredient made a strong impression in its first year included in the survey. Respondents included retailers and wholesalers, manufacturers, distributors, brokers, and sales agencies and consultants. The survey was conducted online between Jan. 23 and Feb
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