In an age when brick-and-mortar stores of all stripes are clawing to survive, Lakewood, Colorado-based Natural Grocers, formerly Vitamin Cottage, has grown exponentially. Since 2004, the natural chain has gone from 19 stores to 140 locations in 19 states. Natural Grocers went public in 2012 to attract the capital necessary to expand rapidly, but it also allowed the company to stick closely to the core principles the Isley family instilled starting back in 1955.
Why Natural Grocers champions food standards
Even as Natural Grocers grows beyond its Colorado home base, the health food store holds — and continues to increase — strict product standards. We met with Alan Lewis, the company's director of special projects, to learn why this matters in today's competitive natural retail environment.