An avocado ‘how-to'
A “Harvest of the Month” display at the store promotes avocados to the store’s customers who, despite the Supermercados banner, include Asian and African consumers who may be less familiar with the fruit than Hispanics.
Another satisfied customer
A shopper checks out at one of the Healthy Cocina pilot stores.
Healthy store tours
Nutrition educators lead store tours to help consumers appreciate the value of healthier food options.
Fruitful display
The display at Murphy’s Supermercados with each of the ingredients consumers could buy to make their own chicken mole enchiladas.
Recipe for health
The display at Murphy’s Supermercados with each of the ingredients consumers could buy to make their own chicken mole enchiladas.
Try one!
Sampling the enchiladas at the media day.
Goody bags
Shoppers were able to sample avocados, and they also received gift bags containing a cookbook, healthy recipes and avocados.
Team effort
Chelsea Baron (in light blue shirt) poses with nutrition educators who led store tours, including two students (on the far right) who helped.