Fresh & Easy is getting “smarter” with a new-look store that made its debut in Las Vegas in late November as part of an effort by the chain’s new owners to reinvigorate the brand.
The stores, which feature totally new layouts and a new merchandise mix, are being touted in print, electronic and digital ads as a “smarter” store. Eight of the 19 Las Vegas stores have already been upgraded, with the balance due to be remodeled by early January, the company said.
The 15,000-square-foot stores still utilize 10,000 square feet of selling space, but that space has been completely transformed, with lower shelving, more wood fixtures for a warmer look, more wall décor and a broader offering of healthy and natural foods, plus a wide selection of fresh offerings for in-store dining or takeout.
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Photos courtesy of Fresh & Easy