costco1.png Costco
Meal kit pioneers Home Chef and Blue Apron are making deals with retailers like Kroger and Costco to bring their products in-store.

The meal kit turnaround

The nascent meal kit industry was initially perceived as a threat — but savvy retailers are seeing the opportunity

When online subscription meal kits were first introduced in the U.S. about six years ago, the idea was that it would be an online purchase and delivery model that would eliminate trips to the grocery store. Now, in a growing reversal from that original concept, online meal kit companies — a $1.5 billion industry, according to research firm Packaged Facts — are increasingly turning to brick-and-mortar retailers to sell their product. And the retailers are welcoming them.

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Contact: Desiree Torres [email protected]

TAGS: Deli
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