costco1.png Costco
Meal kit pioneers Home Chef and Blue Apron are making deals with retailers like Kroger and Costco to bring their products in-store.

The meal kit turnaround

The nascent meal kit industry was initially perceived as a threat — but savvy retailers are seeing the opportunity

When online subscription meal kits were first introduced in the U.S. about six years ago, the idea was that it would be an online purchase and delivery model that would eliminate trips to the grocery store. Now, in a growing reversal from that original concept, online meal kit companies — a $1.5 billion industry, according to research firm Packaged Facts — are increasingly turning to brick-and-mortar retailers to sell their product. And the retailers are welcoming them.

All access premium subscription

Why Subscribe To SN Digital Access?

Digital Access gives you unlimited online access to our most premium news and analysis such as October 2016. This includes in-depth stories and insights from our team of editors and guest writers as well as free eNewsletters, blogs, real-time polls, archives and more. In addition you will also receive complimentary access to the SN salary survey data tables.

Questions about your account or how to access content?
Contact: Desiree Torres [email protected]

TAGS: Deli
Hide comments


  • Allowed HTML tags: <em> <strong> <blockquote> <br> <p>

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.