Kings Food Markets announced Thursday a complete line of private label products under the Kings Own brand. The retailer has been gradually introducing Kings Own products to stores over the past few months.
The gourmet line includes fresh, frozen and packaged goods, everything from eggs and orange juice to pastas and sauces to gelato and frozen sides.
The products were chosen to meet Kings’ standards, the retailer said. The assortment of marinades and sauces, for example, are made in small batches from all-natural ingredients.
"At Kings, our passion for food drives us to bring shoppers the highest quality, the freshest and the very best ingredients, and now, through our own assortment of products, we're able to bring our customers the perfect balance of quality and value, tailored for each product, making great food approachable," Judy Spires, president and CEO of Kings Food Markets, said in a press release. "That's why our shelves are filled with amazing choices that turn everyday experiences into memorable events — and now we're making it even better."
According to a company spokesperson, the initial response from shoppers has been “overwhelming.”
Kings, based in Parsippany, N.J., has been promoting the private label products on its Facebook page as they roll out:
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