The Kroger Co. is adding dry-cured jamón Ibérico de Bellota, creamy spicy paprika aioli, and olive oil from the La Mancha region of Spain to its international HemisFares private label line.
The new products will debut during Kroger’s two-week Savor World Flavor: Taste of Spain event, beginning Wednesday and including samples, recipe ideas and a national Twitter party designed to educate customers about Spanish cuisine.
“A team of Kroger food explorers traveled the regions of Spain, and collaborated with local producers and chefs, searching for authentic, yet easy to prepare meal ideas and beverages,” said the retailer in a press release. “Starting April 6, Taste of Spain will highlight the best flavors brought back for Kroger customers, such as seasoned chorizo, smoked paprika garlicky shrimp, freshly harvested extra virgin olive oil, saffron-flavored paella, and smooth, fruity Chardonnay from Navarro.”
Taste of Spain follows Kroger’s 2014 Taste of Mexico and 2015 Taste of Italy events.
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