The Kroger Co. has added what it’s billing as an affordable line of cage-free eggs to its store brand lineup. New Kroger-brand cage-free eggs join its Simple Truth and Simple Truth Organic cage-free egg offerings.
"Kroger-brand Cage-Free Eggs are now available in our family of stores nationwide," said Gil Phipps, Kroger's VP of corporate brands. "More customers are looking for an affordable cage-free egg option. Our goal is to help our customers migrate to the cage-free category by offering an affordable alternative to conventional eggs."
Kroger is transitioning to 100% cage-free eggs by 2025. Last year, 15% of the eggs it sold were cage-free compared to an industry average of 9%, according to Kroger.
"In order to ensure a smooth transition by 2025, we need to start attracting customers to cage-free eggs now," said Mel Bomprezzi, Kroger's VP of grocery merchandising, in a statement. "We remain committed to working with our suppliers during this transition in a way that ensures eggs are readily available, safely produced, and affordably priced for all of our customers."