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Although private label market share has dipped for supermarkets, hard-discount grocer Aldi is succeeding with its focus on exclusive brands.

Private label growth spurred by mass retailers

PLMA: First time mass channel eclipses supermarkets in dollar sales

In 2018, the mass retail channel topped supermarkets for the first time in annual private label dollar sales volume in food and nonfood consumables, as well as in dollar and unit market share, according to data from the Private Label Manufacturers Association (PLMA) and Nielsen.

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