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Albertsons Cos. has added 17 compostable and Earth-friendly items to its Open Nature private brand. The Boise, Idaho-based grocer said that the new products include eco-friendly picnic wares — plates, bowls, cutlery, straws and cold and hot cups — as well as garbage bags, lawn and leaf bags, food scrap bags, bamboo facial tissue, bamboo washable rayon towels and bamboo bath tissue.
Following its introduction of own-brand wines earlier this year, BJ’s Wholesale Club has rolled out a line of premium liquor under its Wellsley Farms label.
BJ’s said the Wellsley Farms spirits include vodka, Canadian whisky and Irish whiskey, all in 1.75-liter bottles for less than $30 (pricing varies by state). The liquor is available at clubs in states where BJ’s is permitted to sell alcohol.
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ShopRite’s launch of the Bowl & Basket and Paperbird lines kicks off a transformation of the supermarket’s own brands with newly designed and carefully crafted products, starting with approximately 100 items in November, expanding to 300 by year’s end, and more than 3,500 newly branded products by the end of 2021. (Check out our podcast with Wakefern’s vice president of own brands Chris Skyers.)
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In an expansion of its highly successful natural and organic brand, The Kroger Co. in September launched Simple Truth Plant Based, a line of fresh, meatless burgers and grinds along with a range of other plant-based foods. Items will include meatless burger patties, meatless grinds, chocolate chip cookie dough, alfredo pasta sauce, bolognese pasta sauce, deli slices (black forest ham and salt-and-pepper turkey), sausages (kielbasa and chorizo), cream cheese, sour cream, French onion dip and queso.
In August, Target Corp. announced a new flagship brand, Good & Gather, which will be Target's largest food and beverage brand. By the end of 2020, the Minneapolis-based discount store retailer expected the brand to include more than 2,000 products. Eventually, Good & Gather will replace existing Target private label brands Archer Farms and Simply Balanced and some product offerings under the Market Pantry label.
Ahold Delhaize USA is extending its Nature’s Promise better-for-you brand with a new line for children. Called Nature’s Promise Kids, the products began rolling out to Food Lion, Giant Food, Giant/Martin’s, Hannaford and Stop & Shop supermarkets in the fall. The child-friendly items are also sold through the Peapod online grocery service.
Responding to shifting customer behavior, SpartanNash is stepping up a program to simplify private brand product ingredients and provide more transparency. Called the Clean Ingredient Initiative, the effort has reformulated or redesigned packaging for more than 425 products in the grocery distributor’s Our Family and Open Acres private labels since last year, including the removal of synthetic colors, MSG and other ingredients. SpartanNash said 175 products would be added to the initiative during 2019.
The wine section at New Leaf Community Markets has a new store-branded offering: the house wine, named Common Vines, available in a 2017 chardonnay and a 2017 pinot noir at an affordable $13.99 price point.
Raley’s has relaunched its entire private label roster with a new design and increased ingredient transparency. The West Sacramento, Calif.-based grocer said Thursday that the initiative includes a packaging design overhaul for its Raley’s, Raley’s Purely Made and Nob Hill Trading Co. brands plus a “major expansion” of the Purely Made line, including additional standards and products for “clean, affordable eating.”
Just over two years after its acquisition by Albertsons Cos., Plated is being transformed from a meal kit provider into a private brand. Albertsons announced in November it aims to phase out the Plated subscription service. Instead, Plated will become an “in-house culinary brand” on the Boise, Idaho-based grocer’s expanding roster of own brands. Plans call for new Plated products to roll out to additional stores this year.
Many consumers who are still buying wine are increasingly seeking value opportunities in the category, as well as other attributes such as natural and organic, and alternative formats such as wine in cans and boxes.
The heyday of “Two Buck Chuck” — the value-priced Charles Shaw-brand wine from Trader Joe’s that debuted in 2002 at $1.99 per bottle in California — has given way to a new array of private labels in food retailing. These include both a wide range of low-priced products and “popular premium” wines that compete effectively with name-brand bottles.
