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Shopper Gets to Choose New Ice Cream at Weis

SUNBURY, Pa. — Weis Markets here will let a consumer create its next private-label ice cream flavor.

Under the just-launched Facebook promo, contestants can enter their submissions by “liking” the Weis Facebook page, and completing an entry form by Feb. 17.

Among the info requested: the name of their flavor; the type of ice cream used; and if any other ingredient, like peanut butter cups, are used.

“Be the next Flavor Creator,” Weis states in marketing materials.

More news: Weis Promotes Bailey to New Logistics Post

Weis will put the top three suggestions up for vote on Facebook between Feb. 22 and March 9. The winning flavor will be marketed under the Weis Quality brand.

The winner will receive a one-year supply of Weis ice cream.

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