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SpartanNash expands loyalty, PL programs

SpartanNash is rolling out a new consumer relations platform to Michigan stores to get better customer data.

“With regard to the loyalty program, I’m pleased with our progress in developing a more robust consumer relations platform and our ability to analyze our findings,” said Dennis Eidson, president and CEO of the Grand Rapids, Mich., company, during a call with analysts on Wednesday.

SpartanNash is also bringing its “Yes” loyalty program to North Dakota Family Fare and Family Fresh banners and some Omaha, Nebraska locations. The Yes program includes email, pharmacy, fuel and club promotions. Eidson said he sees room to strengthen the fuel program in Western stores.

In addition, SpartanNash plans to expand private label lines in the coming year for both its retail and distribution channels. The company plans for 300 new SKUs for 2015. For the fiscal 2014 SpartanNash added 250 new private label SKUs bringing the product count to 7,400.

Integration Update

Fifteen months after the completion of the merger between Spartan Stores and Nash Finch, Eidson said Wednesday he was optimistic about the progress of integrating the two companies and the potential going forward, adding “There’s a lot left to do.”

“I think we have fundamentally transformed the company, and I think we’ve built the foundation as truly a platform for growth,” said Eidson.

SpartanNash plans to remodels and rebanner nine stores in Nebraska in fiscal 2015. In addition, 10 stores will be closed. The locations of the store closures weren’t specified but will be in the company’s western store base.

Eidson said many of the retail stores acquired from Nash Finch haven’t had the same capital investments that Spartan retail stores have had over the past decade.

“So we need to catch up. Some of the stores just aren’t going to fit, and we outlined 10 store closings in fiscal 15,” he said.

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