SpartanNash launches new premium private label brand ‘Finest Reserve’

SpartanNash has launched a new private label brand, Finest Reserve by Our Family. The collection is currently a curated offering of artisan-crafted frozen pizzas, pastas, sauces, dressings and marinades, spices, salts and seasoning blends, chocolate and wine – with more products planned. 

“Research tells us that nearly half of today’s shoppers view value and affordability as the most important factors when deciding what groceries to purchase,” said SpartanNash Vice President, OwnBrands Jason Cunningham. “We’re doubling down on our investment in our OwnBrands offerings to help shoppers maximize their budgets while still enjoying their favorite indulgences.”

The new private label is an extension of Our Family, SpartanNash’s flagship brand.

Finest Reserve will be available at company retail locations and at its independent grocer customer stores across the country.