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Giant Co. 3.jpeg The Giant Company
'Having customers buy floral on an everyday basis versus special occasions has always been a goal and I think it is finally happening,' said The Giant Co.’s Kevin Prill.

Floral departments stem the tide of COVID's sales impact

Retailers see in-store shopping and in-person celebrations as opportunities for floral departments to improve sales

It’s no secret that supermarket floral departments struggled during the pandemic as many events were canceled, online shopping became the norm and those who did shop in person rushed to get in and out of stores quickly, not thinking about bringing home some bouquets—even though some beautiful flowers could have helped bring some happiness during the somber time.

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