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Fresh Market commits to tomato pickers’ rights with new deal

The Fresh Market announced it has partnered with the Coalition of Immokalee Workers, a Florida-based tomato workers’ rights organization, to purchase more tomatoes from participating growers.

Beginning with the 2015-2016 growing season, the retailer plans to buy 15% more tomatoes year-over-year from Florida growers that are part of the coalition’s Fair Food Program.

The Fresh Market will also make an annual donation to the Fair Food Standards Council, a third-party monitor that ensures growers are compliant with the Fair Food Program’s human rights standards.

“We are pleased to enter into this partnership with the Coalition of Immokalee Workers and to be a part of the Fair Food Program,” Lee Arthur, The Fresh Market’s merchandising VP — produce, floral and gift center, said in a statement. “We continuously look for ways to source the best products, and being a part of the FFP helps us to know we are sourcing from growers whose practices are fair and socially responsible. This allows us to provide our customers with food they can feel good about purchasing and enjoy sharing with friends and family.”

Other retailers that have partnered with the CIW include Walmart, Trader Joe’s and Whole Foods.

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