Roman Teig, produce manager, Hy-Vee
I think the biggest thing for me … [is] how do I educate my customers more? Is that QR codes? Is that putting up educational signage? How do I connect my customer to that certain product? Because right now everyone wants to know where their food’s coming from. Customers want that connection.
Stephen Scott, produce manager, The Fresh Market
Same answer for me, educating the customer, but a different way, through educating the employees. If I was the president of the company, I would do whatever it took to get what happened to [Roman’s Hy-Vee] store: Melissa’s [Produce] came in and gave a class to his staff. Absolutely I know that would have an immediate impact and that staff would be able to educate all of the customers.
Alan Smith, produce manager, Harps Food Store
I think it’s education and training. But I’d also move the produce to the front of the store so when customers walk in to the front of the store they see fresh, and that’s what you got to sell.
Randy Jeffery, produce manager, Sunripe Market
Earlier someone touched on getting their employees to engage the customers more. That’s one of the biggest things to increase sales I think right now. Get your employees educating your customers, talking to them.
Kristen Kishman, produce manager, Kishman’s Fresh IGA Market
I would like to have more space for cross-merchandising more with the deli and the bakery, and having an open case to put soup and then we’ll make salads, or their meat and cheese trays and then we’ll have our fruit and vegetable trays.