Kroger-Full Res-6.png Kroger
Kroger sources organic produce from local farms and offers packaged salads and salad kits and an array of products from its Simple Truth line.

No longer niche, organics are more mainstream than ever

But growth has slowed as segment has matured

“Organic has arrived,” said Laura Batcha, CEO and executive director of the Organic Trade Association (OTA), in a news release. “And everyone is paying attention.”

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