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Peapod launches CSA

Peapod launches CSA

Ahold’s Peapod announced Monday it would offer a Local Farm Box of seasonal produce similar to a community supported agriculture (CSA) program.

The box will contain five produce items from local farms, which will vary based on the farmers’ harvest. Customers will be able to see in advance what’s included in each week’s box. The $34.99 box will contain about 10-14 pounds of produce.

Peapod will also provide recipes and information about the farmers.

"We know our customers love supporting local farms and enjoying the best, fresh produce in season, which is why we're so excited to introduce the Local Farm Box," Peg Merzbacher, VP of regional marketing for Peapod, said in a press release. "It's easy to add the Farm Box to your grocery order and have it delivered along with your favorite national and store brands."

To supply the boxes, Peapod partnered with FarmLogix, a company that connects local farmers to businesses.

The boxes will be available in New York City, New Jersey, eastern Massachusetts, Rhode Island, Pennsylvania, Maryland, Washington, D.C., Virginia, Illinois, Indiana and Wisconsin starting in late June or early July, depending on location.

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