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Supermarket News
Walmart ups ante in fresh with Produce 2.0
Russell Redman 1 Nov 25, 2019

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Walmart

Plans call for Walmart to update most of its U.S. stores to Produce 2.0 by next summer, with many other locations adding the redesign via remodels.

Walmart

Walmart said it aims to create a more open-market feel with the new produce concept.

Walmart

New low-profile bins allow Walmart customers to shop from multiple sides of displays.

Walmart

Wider aisles and lower displays give the produce department more shopping space.

Walmart

Specially angled fixtures make it easier for shoppers to take items off the shelf.

Walmart

With Produce 2.0, Walmart is creating an “organic shop” by grouping these items in one spot inside the store.

Walmart

Fresh department managers’ responsibilities have been expanded include all of service deli, bakery, meat and produce, according to Walmart.

Walmart

Larger, brighter signage is designed to make Walmart’s low produce pricing stand out to customers.

Walmart

“We’re using colorful, abundantly filled displays to highlight freshness and the quality of our items,” said Charles Redfield, executive vice president of Walmart U.S. Food.

Walmart

Walmart noted that its new produce format also simplifies workloads for associates, making it easier for them to stock fruit and vegetables.

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