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Plans call for Walmart to update most of its U.S. stores to Produce 2.0 by next summer, with many other locations adding the redesign via remodels.
Walmart said it aims to create a more open-market feel with the new produce concept.
New low-profile bins allow Walmart customers to shop from multiple sides of displays.
Wider aisles and lower displays give the produce department more shopping space.
Specially angled fixtures make it easier for shoppers to take items off the shelf.
With Produce 2.0, Walmart is creating an “organic shop” by grouping these items in one spot inside the store.
Fresh department managers’ responsibilities have been expanded include all of service deli, bakery, meat and produce, according to Walmart.
Larger, brighter signage is designed to make Walmart’s low produce pricing stand out to customers.
“We’re using colorful, abundantly filled displays to highlight freshness and the quality of our items,” said Charles Redfield, executive vice president of Walmart U.S. Food.
Walmart noted that its new produce format also simplifies workloads for associates, making it easier for them to stock fruit and vegetables.
