Plans call for Walmart to update most of its U.S. stores to Produce 2.0 by next summer, with many other locations adding the redesign via remodels.
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Walmart said it aims to create a more open-market feel with the new produce concept.
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New low-profile bins allow Walmart customers to shop from multiple sides of displays.
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Wider aisles and lower displays give the produce department more shopping space.
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Specially angled fixtures make it easier for shoppers to take items off the shelf.
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With Produce 2.0, Walmart is creating an “organic shop” by grouping these items in one spot inside the store.
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Fresh department managers’ responsibilities have been expanded include all of service deli, bakery, meat and produce, according to Walmart.
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Larger, brighter signage is designed to make Walmart’s low produce pricing stand out to customers.
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“We’re using colorful, abundantly filled displays to highlight freshness and the quality of our items,” said Charles Redfield, executive vice president of Walmart U.S. Food.
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Walmart noted that its new produce format also simplifies workloads for associates, making it easier for them to stock fruit and vegetables.
