Sponsored By

Whole Foods, Amazon Fresh, FreshDirect step up distribution from AeroFarms

Indoor vertical farmer pilots leafy green offerings with Walmart in Mid-Atlantic

Russell Redman

May 13, 2021

3 Min Read
AeroFarms_indoor_vertical_farm.png
AeroFarms grows all of its leafy greens in New Jersey at one of its commercial indoor vertical farms.Aero Farms

Whole Foods Market, Amazon Fresh and FreshDirect will be receiving a bigger distribution of leafy greens from indoor vertical farmer AeroFarms, which also has introduced its products at Walmart.

Newark, N.J.-based AeroFarms said Thursday that it plans to double its product offering at Whole Foods and, for Amazon Fresh, has expanded from one to five distribution centers, increasing availability throughout the New York metropolitan area. Both Whole Foods and Amazon Fresh are part of Amazon.com Inc.

AeroFarms_baby_kale.png

AeroFarms said its leafy green products are ready-to-eat and don’t require washing.

 

Meanwhile, AeroFarms greens have become available for same-day delivery through online grocer FreshDirect’s Express service, following an expansion from one to three distribution centers. And in the Mid-Atlantic region, AeroFarms said it’s piloting its products at selected Walmart stores in Virginia. The Walmart distribution comes after  AeroFarm’s ground-breaking last month for a 136,000-square-foot vertical farm in Danville, Va., which the company said will be the world’s largest indoor aeroponic indoor vertical farm when it goes into operation in mid-2022.

In addition, AeroFarms said it has teamed up with Bronx, N.Y.-based fresh produce specialty foods wholesaler Baldor Specialty Foods on retail and foodservice distribution in the Northeast. The vertical farmer also partners with ShopRite in the region.

Related:Albertsons adds Bowery vertically farmed produce

“Our company is committed to our long-term retail partners, and we are excited to expand our distribution and penetration with them,” David Rosenberg, co-founder and CEO of AeroFarms, said in a statement. “Our leafy greens are consistently praised for their quality, texture and flavor, and our customers connect with our brand because of our authentic and transparent approach to sustainable farming. We’re looking forward to giving our customers more choice and flavor options as we continue to scale the business and broaden our reach.”

A a Certified B Corporation, AeroFarms grows its leafy greens using proprietary aeroponics and indoor vertical-farming technology. The company said its model yields annual productivity up to 390 times greater than traditional field farming and uses up to 95% less water and zero pesticides, in turn providing optimal quality, color, nutrition, texture and taste for its produce.

AeroFarms noted that all of its leafy greens are grown indoors in New Jersey at one of its commercial indoor vertical farms, which are certified for USDA Good Agricultural Practices, SQF Level 2 Good Manufacturing Practices, Non-GMO Project Verification and OU Kosher. The company said its 10 leafy green products — including micro arugula, broccoli, kale, rainbow mix, spicy mix and super mix plus baby arugula, bok choy, kale and watercress — are ready-to-eat and don’t require washing, providing more safety and convenience to customers. Earlier this month, the vertical farmer announced a rebranding of its Dream Greens retail brand to the AeroFarms label.

Related:Kroger brings 80 Acres Farms vertically farmed produce to more stores

Several large U.S. grocery retailers have announced expanded vertically farmed produce offerings at stores this year, including Albertsons Cos. with Bowery Farming in the Northeast and Mid-Atlantic; The Kroger Co. with 80 Acres Farms in Ohio, Indiana and Kentucky; and Giant Eagle with Fifth Season in Pennsylvania and Ohio.

Read more about:

AlbertsonsAmazonWalmart

About the Author

Russell Redman

Senior Editor
Supermarket News

Russell Redman has served as senior editor at Supermarket News since April 2018, his second tour with the publication. In his current role, he handles daily news coverage for the SN website and contributes news and features for the print magazine, as well as participates in special projects, podcasts and webinars and attends industry events. Russ joined SN from Racher Press Inc.’s Chain Drug Review and Mass Market Retailers magazines, where he served as desk/online editor for more than nine years, covering the food/drug/mass retail sector. 

Russell Redman’s more than 30 years of experience in journalism span a range of editorial manager, editor, reporter/writer and digital roles at a variety of publications and websites covering a breadth of industries, including retailing, pharmacy/health care, IT, digital home, financial technology, financial services, real estate/commercial property, pro audio/video and film. He started his career in 1989 as a local news reporter and editor, covering community news and politics in Long Island, N.Y. His background also includes an earlier stint at Supermarket News as center store editor and then financial editor in the mid-1990s. Russ holds a B.A. in journalism (minor in political science) from Hofstra University, where he also earned a certificate in digital/social media marketing in November 2016.

Russell Redman’s experience:

Supermarket News - Informa
Senior Editor 
April 2018 - present

Chain Drug Review/Mass Market Retailers - Racher Press
Desk/Online Editor 
Sept. 2008 - March 2018

CRN magazine - CMP Media
Managing Editor
May 2000 - June 2007

Bank Systems & Technology - Miller Freeman
Executive Editor/Managing Editor
Dec. 1996 - May 2000

Supermarket News - Fairchild Publications
Financial Editor/Associate Editor
April 1995 - Dec. 1996 

Shopping Centers Today Magazine - ICSC 
Desk Editor/Assistant Editor
Dec. 1992 - April 1995

Testa Communications
Assistant Editor/Contributing Editor (Music & Sound Retailer, Post, Producer, Sound & Communications and DJ Times magazines)
Jan. 1991 - Dec. 1992 

American Banker/Bond Buyer
Copy Editor
Oct. 1990 - Jan. 1991 

This Week newspaper - Chanry Communications
Reporter/Editor
May 1989 - July 1990

Stay up-to-date on the latest food retail news and trends
Subscribe to free eNewsletters from Supermarket News

You May Also Like